Mobile Posse

  • Designed and assisted in deployment of MobiTiles Android app

  • Created and executed graphic treatments for mobile content and advertising products while adhering to advertiser and branding guidelines

  • Responsible for managing/guiding the design team through the completion of assignments and content projects

  • Charged with nurturing the designers’ career paths

  • Designed house ads for mobile network providers such as Verizon, Metro PCS, and AT&T

  • Adapted designs for a wide variety of screen applications/dimensions/resolutions

  • Created corporate print collateral for the company’s branding efforts, including tradeshow booths and white papers

  • Supported the senior design, ad sales, and network relations teams with graphic mock-ups

Creating MobiTiles Android App

Wireframing the App

Mobile Posse wanted to create a flexible news reader with CRM support and custom messaging. Building off of their original messaging experience, we created a new interface. Starting off we put together simple wireframes of what a news reader application could look like.

Idle Screen Delivery

The original messaging experience showed banners that I designed (with branding assets and guidelines), on the Home Screen of select carrier androids, and when clicked-on, would take the user to a full screen experience. Partners that utilized our services included: Fandango, Ford, Groupon, SC Johnson, and more.

Application Structure

I kept with the idle screen delivery which would animate from the top of the screen. The application would then open into a simplistic design with ease in usability. Users could tap into any category to view more feeds and from there get into the specific article of their choosing. Ultimately users would be pushed to the web to immerse themselves in the full article. Users were also allowed to customize the tiles the delivery of various categories.

Monetizing Possibilities

Utilizing a tile system for our news reader, I was able to easily switch out news blocks for monetized content blocks.

Final designs delivered monetized content seamlessly into the application.

MobiTiles with Advertisements

  • House Ads

  • Website

  • Graphics

  • Presentations

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Mobile Posse is revolutionizing app engagement on the most valuable real estate on mobile phones — the home and lock screens. They’re building on a business-proven and consumer-friendly platform that has delivered more than 50 billion messages to help app publishers break through mobile clutter, drive the highest engagement and generate new revenue.

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